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AI Insights · Timothy · January 2024
Q4 2023 UK Performance of Top Personal Finance Apps on Unified Platforms
An analysis of Q4 2023 reveals the performance trends of the leading personal finance budgeting and planning apps in the UK on unified platforms. Sensor Tower data showcases user engagement and financial metrics.
As 2023 came to a close, the personal finance budgeting and planning category witnessed varied performance among the top applications in the United Kingdom. Sensor Tower's comprehensive analysis provides a snapshot of the key players' standings in terms of downloads, revenue, and weekly active users.
Emma - Budget Planner Tracker maintained a steady user base with weekly active users fluctuating around 140K in early Q4 but rising to over 150K by year-end. Downloads peaked at nearly 9.4K in the last week of December, while revenues saw a decline from approximately $43K to $20K in the initial weeks, stabilizing around $15K towards the end of the quarter.
Snoop Finance | Budget Tracker experienced a notable surge in downloads, jumping from 6.5K to over 24.5K by the final week of December. Weekly active users followed an upward trend, starting at 95K and ending the quarter at nearly 129K. Revenues for Snoop displayed some volatility, with a mid-quarter high of nearly $10K, but generally hovered around $5K.
YNAB showed modest download numbers throughout the quarter, ranging from 550 to 778, while weekly active users remained stable around 3.5K. Revenue for YNAB varied, with a low of approximately $2.9K mid-quarter and highs reaching over $5.4K in the final week.
Splitwise saw a decrease in downloads from 23.6K to 9.8K, yet ended the quarter with a slight uptick. Active users saw a dip from 50K to around 37K but recovered slightly to 38K by the end of December. Revenue-wise, Splitwise maintained a consistent performance, ranging from $3.4K to $5.8K.
Wallet: Budget Expense Tracker had a relatively low download count, with numbers increasing from 386 to 454 across the quarter. Active users showed a slight decline from 7.2K to 6.4K but finished the period on a positive note with an increase to 6.8K. Revenue figures for Wallet remained under $3K for most of the quarter.
For more detailed insights and analysis on app performance across global markets, Sensor Tower's platform is the go-to source for up-to-date industry data and trends.
