Q4 2023 Performance of Top Personal Finance Apps in the UK

As the year 2023 wrapped up, the personal finance app market in the United Kingdom saw varied trends among the leading budgeting and planning applications on the unified platform. Sensor Tower's comprehensive data offers insights into the performance of these tools during the fourth quarter.

Splitwise, a popular app for splitting expenses, experienced a significant spike in revenue during the holiday season, with revenues soaring to $5.8K in the last week of December. Downloads for the app followed a declining trend from 23.6K in late September to 9.8K by year's end. Weekly active users peaked at 51K in early October but dropped to 38K by the close of Q4.

Emma - Budget Planner Tracker showed an impressive revenue of $38.5K in the final week of September, which fluctuated and eventually rose to $20.5K by the end of December. Downloads saw a slight increase from 6.9K to 9.4K during the quarter. Active users demonstrated resilience, starting at 143.7K and growing to 156.8K, indicating a strong user base heading into the new year.

Budget Planner l Snoop Finance had a rollercoaster quarter with weekly revenue hitting a high of $9.8K in early October, then leveling out at $4.6K by Christmas. The app's downloads peaked impressively at 24.6K in the last week of December, while weekly active users surged from 95.3K to 128.8K, showing a robust growth in engagement.

RoosterMoney: Kids Chores App maintained modest revenues, ending the quarter at $19, and saw an encouraging increase in downloads from 8.2K to 11.2K. Active users exhibited an upward trend, starting at 56.2K and rising to 51.6K, suggesting a growing interest in financial education for children.

HyperJar, despite not generating revenue, witnessed a steady climb in downloads from 3.2K to 8.1K, hinting at potential growth in user base. Sensor Tower did not report active user data for HyperJar.

For more detailed insights and analysis on the performance of these and other mobile applications, Sensor Tower's platform remains an invaluable resource.