Q4 2023 U.S. Performance of Top Personal Finance Apps on Unified Platforms

As the year 2023 wrapped up, the performance of personal finance applications in the United States showed distinct trends in user engagement and financial metrics. Data from Sensor Tower offers insights into the top budgeting and planning apps on unified platforms over the fourth quarter.

Rocket Money - Bills & Budgets experienced a significant increase in weekly active users, finishing the quarter with 1.95M, up from 1.55M at the beginning. Downloads peaked at 332K in the last week of December, while revenue saw a high of $149K in the week of December 18th.

Cleo: Up to $250 Cash Advance, despite reporting no revenue, maintained a steady base of weekly active users, ending the quarter at 350K. The app's downloads fluctuated slightly, with a high of 46K in the week of December 18th.

For Splitwise, revenue figures showed an upward trend, with a notable increase to $23K in the final week of December. Weekly active users saw a dip mid-quarter but recovered to 114K towards the end. Downloads saw a modest rise to 28K in the last week of the quarter.

Mint: Budget & Expense Manager saw a decline in weekly active users, ending the quarter at 674K, down from 965K at the start. The app's revenue experienced a sharp decrease, ending at $11 in the last week of December, and downloads peaked at 33K in the same period.

Lastly, EveryDollar: Personal Budget showed a mixed performance with revenue reaching $105K in the last week of December, a significant increase from earlier in the quarter. Weekly active users grew to 351K by quarter's end, and downloads reached a high of 43K in the final week.

For more detailed insights, Sensor Tower's platform provides comprehensive data and analytics on the mobile app ecosystem.