Top 5 Personalization Apps Performance in the US for Q4 2023

The top 5 personalization apps in the United States for Q4 2023 showed varied performance across downloads, revenue, and active users. Here’s a closer look at how each app fared during the quarter.

Zedge™ Wallpapers & Ringtones experienced a dynamic quarter with weekly revenue peaking at around $64K in the week of December 4. Downloads were robust, reaching nearly 97K in the final week of December. Active users fluctuated, starting at approximately 759K in late September and ending the quarter close to 743K.

Facer Watch Faces saw a steady increase in revenue, culminating in about $56K in the last week of December. Downloads peaked at nearly 47K in the same period, while active users rose significantly from around 81K at the start of the quarter to over 107K by the end.

Fonts Art: Cute Keyboard Font maintained a consistent performance, with weekly revenue reaching approximately $105K in the final week of December. Downloads followed an upward trend, peaking at about 71K during the same period. Active users saw growth from nearly 98K in late September to over 109K by the end of December.

WatchMaker Watch Faces had a relatively modest quarter. Weekly revenue peaked at around $5.6K in the last week of December. Downloads also saw a spike, reaching approximately 1.8K in the same period. Active users showed a slight increase towards the end of the quarter, rising to about 1.9K.

Niagara Launcher ‧ Home Screen experienced consistent performance with revenue peaking at around $5.1K in the week of November 20. Downloads saw a peak of approximately 2.3K in the final week of December. Active users remained stable, ending the quarter at around 26K.

The data for this analysis comes from Sensor Tower, where more detailed insights can be found.