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The final quarter of 2023 has unfolded with interesting trends for the top shopping apps in the United Kingdom. Here, we take a look at the performance data provided by Sensor Tower, focusing on downloads, revenue, and weekly active users.
Shpock showed a decline in revenue from early Q4, with a slight rebound towards the end of December, rounding off at about $6K. Downloads followed a similar pattern, with a dip in November and a sharp increase to approximately 4.4K in the last week of December. Weekly active users saw a significant drop from around 70K to 45K over the quarter.
Eufy Security's revenue fluctuated, ending the quarter on a high note at roughly $6.6K. Downloads peaked in November at over 10K before stabilizing to 7.7K by the end of December. Active users showed growth from 165K to 187K, indicating a steady increase in engagement.
HotStock's revenue saw a notable spike in November, reaching around $9.4K, before tapering down to $3.5K. Downloads surged in December to nearly 2.6K, yet weekly active users varied, ending at 3.4K from an initial 2.4K.
OLIO's revenue experienced ups and downs, with a year-end peak at about $4.8K. Downloads began at 16K, dipped mid-quarter, and then significantly increased to 19K in the last week. The app's active users showed a slight decline before a significant rise to over 102K.
Hot in Hollywood had a varied quarter, with revenue jumping to $6.6K in the final week. Downloads saw a massive leap to 8.1K in the same period. However, there's no data available for weekly active users.
For more insights on app performance trends, Sensor Tower's comprehensive analytics provide a deeper dive into the data.