Top 5 Shopping Apps in Croatia Q4 2023: Unified Platform Performance

In the fourth quarter of 2023, the top 5 shopping apps in Croatia showcased notable trends in downloads and weekly active users. The following insights, based on data from Sensor Tower, provide a closer look at their performance on a unified platform.

Temu: Shop Like a Billionaire experienced a steady increase in downloads, starting at approximately 11.5K in late September and peaking at around 21.2K by the end of December. This growth was mirrored in its weekly active users, which rose from about 34.3K to nearly 94.8K over the same period.

ABOUT YOU Outlet saw a varied trend in downloads, beginning at roughly 13.7K in late September, dropping to 7.7K mid-December, and then climbing back to 12.1K by the end of the quarter. The app's weekly active users also fluctuated, starting at around 17.8K, reaching 30.1K at the end of December.

Zalando – Online fashion showed a mixed download trend, with figures rising from about 5K in late September to a high of 7.9K in mid-November, and then declining to 5.2K by the end of December. Weekly active users for Zalando started at approximately 49.5K and peaked at 70.1K in late November before settling at around 50.2K by the end of the quarter.

ABOUT YOU Online Fashion Shop experienced a gradual decline in downloads, beginning at approximately 6.8K in late September and ending at about 4.6K in late December. Its weekly active users followed a similar pattern, decreasing from around 34.6K to 28.4K over the quarter.

Lidl Plus maintained a relatively stable download trend, starting at approximately 3.3K in late September, peaking at 6.8K in mid-December, and ending the quarter at 4.5K. The app's weekly active users fluctuated slightly but remained robust, beginning at about 80.9K and ending at 73.4K.

For more detailed insights and comprehensive data, visit Sensor Tower.