Top 5 Shopping Apps in Italy: Q4 2023 Performance

In the fourth quarter of 2023, the top 5 shopping apps in Italy on a unified platform—Temu: Shop Like a Billionaire, Eurospin, SHEIN - Shopping Online, Vinted: Sell vintage clothes, and Amazon—showed varied performance in terms of weekly downloads and active users. Below, we delve into the specifics for each app.

Temu: Shop Like a Billionaire saw a significant uptick in weekly downloads, peaking at around 300K in early December. The app maintained strong engagement with weekly active users climbing from approximately 2M in late September to over 2.7M by the end of December.

Eurospin experienced steady weekly downloads, fluctuating between 65K to 108K. The app's active users grew from around 140K at the start of the quarter to over 208K by the end of December, indicating a consistent user base expansion.

SHEIN - Shopping Online had a more variable performance in terms of downloads, with a high of around 93K in late November and a low of approximately 53K in mid-December. The app's weekly active users saw a decline from over 5.5M to around 4.5M by the end of the quarter.

Vinted: Sell vintage clothes showed a stable download rate, peaking at around 87K in mid-October. The app's weekly active users witnessed a slight drop from approximately 1.3M to 1.2M over the quarter, though it maintained a loyal user base.

Amazon recorded consistent weekly downloads, reaching up to 73K in the last week of December. The app's active user count saw an increase from about 4.2M to over 4.7M, reflecting its strong market presence.

These insights are derived from Sensor Tower data. For more detailed analytics and trends, visit Sensor Tower.