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AI Insights · Timothy · January 2024
Top 5 Shopping Apps in Kenya for Q4 2023
Discover the performance of the top 5 shopping applications in Kenya for the fourth quarter of 2023, including trends in downloads and active users.
The fourth quarter of 2023 saw significant activity in the shopping app sector in Kenya. Data from Sensor Tower provides insights into the performance of the top 5 shopping applications on a unified platform, focusing on weekly downloads and active users.
JUMIA Online Shopping experienced a varied trend in weekly downloads, peaking at approximately 35.2K in the last week of October before declining to 13.8K by the end of December. The app's weekly active users showed a notable increase, reaching close to 298.7K in early November, before settling at around 194.3K in the final week of December.
Kilimall - Affordable Shopping saw a steady rise in weekly downloads, starting at 13.9K in late September and peaking at 24.6K by the end of October. Downloads then tapered off to 16.2K by the end of December. Weekly active users for Kilimall increased to approximately 209.9K at the end of October and then fluctuated slightly, ending the quarter at about 181.2K.
Jiji Kenya: Buy & Sell Online had a more consistent performance in weekly downloads, with numbers starting at 17.1K in late September and ending at 3.9K by the last week of December. The app’s weekly active users saw a gradual decline from 154.7K in late September to 97.3K by the end of December.
Alibaba.com - B2B marketplace showed a significant drop in weekly downloads from 32.1K at the end of September to 7.4K by the end of October, before recovering to 15.1K by the last week of December. Despite this fluctuation, weekly active users remained robust, starting at 558.5K in late September and ending at 575.4K by the end of December.
Copia App experienced a steady increase in weekly downloads, peaking at 13.2K in mid-November before slightly declining to 8.7K by the end of December. Weekly active users showed a consistent upward trend, starting at 95.8K in late September and reaching 108.7K by the end of December.
These insights into the performance of the top 5 shopping apps in Kenya for Q4 2023 come from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.
