Q4 2023 U.S. Performance of Top Social Networking Apps on Unified Platform

Threads, an Instagram app

Threads, an Instagram app experienced a significant surge in downloads, jumping from 450K in late September to over 1M in early December before settling at 920K by the year's end. The weekly active users saw a peak of 6.5M in mid-October, followed by a dip and a gradual increase to 3.9M in the final week of December.

WhatsApp Messenger

WhatsApp Messenger maintained a consistent level of downloads throughout the quarter, starting at 637K and slightly decreasing to 631K. The app's active user base remained over 100M, with a peak at 110M in mid-October and closing the quarter with 109M active users.

Facebook

Facebook generated revenue ranging from 730K to 966K USD per week, with an uptick in the final weeks of December reaching 924K USD. Downloads showed a steady trend, starting at 682K and peaking at 754K. Active user numbers fluctuated slightly, starting at 228M and ending at 229M.

Telegram Messenger

Telegram Messenger saw revenues that varied across the quarter, with an initial 112K USD in late September and a high of 203K USD by Christmas. Downloads began at 516K, with a gradual decline to 504K. The weekly active users started at 9.9M, peaking at 10.4M in early October, then tapering off to 9.4M by year's end.

Messenger

Messenger showed modest revenue figures, starting at 15K USD and rising to nearly 15K USD by the quarter's close. Downloads were steady, with an initial 458K that climbed to 469K. Active users were stable around 119M throughout the quarter, ending slightly higher at 119M.

For more detailed insights and data on app performance, Sensor Tower offers in-depth analysis and metrics.