Top 5 Wellness Apps Performance on Unified Platform in Turkey for Q4 2023

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In the fourth quarter of 2023, the wellness app sector in Turkey showcased interesting trends across the top five applications. Here, we break down the performance of these apps in terms of downloads, revenue, and weekly active users, based on data from Sensor Tower. For more detailed insights, further information can be found on Sensor Tower's platform.

Meditopia: AI, Meditation experienced a gradual increase in revenue, peaking at about $5.6K in the last week of December. Downloads saw a significant rise mid-quarter, reaching over 6.4K by the end of December. Weekly active users fluctuated, peaking at around 44.2K in early November before stabilizing at approximately 41.3K by the end of the quarter.

Sleep Monitor: Sleep Tracker saw a notable drop in revenue, from about $4.9K in early October to just under $2K by the end of December. Downloads initially dropped but rebounded towards the end of the quarter, reaching nearly 19.4K in the final week. Weekly active users followed a similar trend, ending the quarter at approximately 28.5K.

The Pattern displayed a steady revenue stream with a peak of $2.6K in the last week of December. Downloads remained relatively stable, fluctuating around 400-900 per week. Weekly active users showed a slight decline towards the end of the quarter, finishing at around 4K.

Me+ Daily Routine Planner experienced a significant drop in revenue, starting at $2.3K in late September and dropping to just under $300 by the end of December. Downloads showed a downward trend, dropping from 7.8K in late September to around 2.5K by the end of the quarter. Weekly active users experienced a decline from approximately 23.9K to 18.9K over the same period.

Sleep Cycle - Tracker & Sounds maintained a relatively steady revenue, ending the quarter at around $940. Downloads saw a sharp increase towards the end of December, peaking at nearly 3.5K. Weekly active users fluctuated but ultimately declined from around 51.9K to 39.8K by the end of the quarter.

These trends highlight the varying performance of wellness apps in Turkey during Q4 2023. For more comprehensive data and insights, visit Sensor Tower.