Leading Brands in Business & Industrials: Q4 2023 Analysis

In Q4 2023, the Business & Industrials category in the US exhibited exceptional digital engagement, with UPS, FedEx, and Paylocity emerging as leading brands. This analysis, powered by Sensor Tower’s comprehensive data, provides insights into the monthly audience trends, app engagement, and advertising strategies of these brands.

UPS (United Parcel Service of America, Inc)

UPS is renowned for its global logistics solutions, with a robust digital presence that includes theupsstore.com, ups.com, and the UPS app.

• Audience Trends:

  • theupsstore.com saw monthly visits rise from 13.7M in October to nearly 19.4M by December, with unique visits increasing, demonstrating a strong web presence.

  • ups.com experienced a steady climb, with monthly visits growing from 296M in October to over 428M in December, indicating robust user engagement.

• App Engagement: The UPS app's monthly active users steadily increased from 1.2M in October to approximately 1.3M by December, reflecting a consistent user base.

• Ad Spend & Channels: UPS's monthly advertising peaked in October with spending reaching around $5.4M, primarily through Facebook, OTT, and desktop video channels, delivering substantial impressions.

FedEx

FedEx is a leader in global delivery services, with a digital footprint centered on fedex.com and the FedEx Mobile app.

• Audience Trends:

  • fedex.com maintained stable monthly visits, with slight fluctuations, ending the quarter at about 237M visits in December, highlighting consistent user engagement.

• App Engagement: The FedEx Mobile app saw monthly active users increase from 860K in October to nearly 1.2M in December, indicating a growing preference for mobile tracking and services.

• Ad Spend & Channels: Monthly advertising efforts intensified in December, with spending surpassing $2.3M. Key channels included OTT and Facebook, garnering significant impressions.

Paylocity

Paylocity is known for its innovative HR and payroll solutions, with a strong presence on paylocity.com and the Paylocity app.

• Audience Trends:

  • paylocity.com experienced a peak in monthly visits in October, reaching close to 65M, followed by a slight dip in December, indicating seasonal engagement patterns.

• App Engagement: The Paylocity app maintained a stable monthly active user base, slightly increasing to about 2.7M by December.

• Ad Spend & Channels: Paylocity's monthly ad spend peaked in November at around $232K, with LinkedIn and Facebook as primary channels, achieving high engagement.

Conclusion

The Q4 2023 analysis of UPS, FedEx, and Paylocity underscores their strong digital strategies across web and mobile platforms. Sensor Tower’s unique cross-referencing capabilities provide unparalleled insights into these trends, helping brands understand cross-platform user behavior. Explore more with our Web Insights, App Performance Insights, and Pathmatics offerings. These insights empower decision-makers to drive strategic growth and optimize engagement effectively.