Leading Brands in the US Coupons & Rebates Category: Q4 2023 Overview

In the bustling Coupons & Rebates category, several brands have made significant strides in engaging audiences through their websites and apps. This article delves into the performance and trends of leading brands in Q4 2023, including Groupon, Capital One Shopping, and Fetch Rewards, Inc. Using data from Sensor Tower, we provide insights into their web and app presence, audience engagement, and advertising strategies.

Groupon

Groupon's digital footprint is substantial, with its website, groupon.com, and the Groupon - Local Deals Near Me app maintaining strong user engagement.

• Audience Trends: From Q3 to Q4 2023, groupon.com saw a resurgence in visits, climbing from approximately 43M in October to nearly 59M in December. This increase was mirrored in the monthly deduplicated audience, which remained stable above 15M in December.

• App Engagement: The app's monthly active users hovered around 2M, showing a slight increase towards the end of the quarter.

• Ad Spend & Channels: Groupon significantly increased its monthly ad spend, particularly on Facebook, which saw impressions rise to over 460M in December. Notably, OTT platforms were not a focus for Groupon during this period.

Capital One Shopping

Capital One Shopping has carved out a solid presence with its website, capitaloneshopping.com, and the Capital One Shopping: Save Now app.

• Audience Trends: The website experienced growth, especially in November, with visits peaking at over 37M. The monthly deduplicated audience also expanded, reaching over 10M in November.

• App Engagement: The app's monthly active user base doubled from September to October, peaking at over 1.3M in November before slightly decreasing in December.

• Ad Spend & Channels: Capital One Shopping's ad strategy relied heavily on desktop displays, with consistent monthly impressions exceeding 120M in September. Their monthly ad spend decreased towards the end of Q4, focusing less on mobile and video platforms.

Fetch Rewards, Inc.

Fetch Rewards has a dominant presence with its website, fetch.com, and the Fetch: America’s Rewards App.

• Audience Trends: Fetch.com maintained a steady web audience, while the monthly deduplicated audience consistently exceeded 22M throughout the quarter, highlighting the app's dominance.

• App Engagement: The app held a strong user base, with monthly active users slightly declining but remaining above 8.5M in December.

• Ad Spend & Channels: Fetch Rewards increased its monthly ad spend in November, particularly on mobile displays, which accounted for over 26M impressions. TikTok also emerged as a key platform, with notable activity in July and December.

Conclusion

The Coupons & Rebates category in Q4 2023 showcased the varied strategies of leading brands in engaging audiences across platforms. Sensor Tower's comprehensive data, available through Web Insights, Pathmatics, and App Performance Insights, provides unparalleled insights into these cross-platform dynamics, essential for understanding the evolving digital landscape.