Leading Brands in US Education & Training: Q4 2023 Overview

In Q4 2023, several brands emerged as leaders in the US Education & Training category, demonstrating exceptional engagement across their digital platforms. This article delves into the performance metrics of Duolingo, Instructure, Inc., and Brainly, Inc., spotlighting their audience reach and advertising strategies. Sensor Tower’s comprehensive data offers unparalleled insights into these brands’ digital presence, providing valuable information for decision-makers.

Duolingo

Duolingo is renowned for its innovative approach to language learning, offering a rich digital experience through its website, duolingo.com, and the Duolingo - Language Lessons app.

• Audience Trends: Duolingo's website maintained a stable monthly audience, with visits around 120M in December. Unique visits increased slightly, exceeding 6.2M. The monthly deduplicated audience remained strong, surpassing 26M in December, with a balanced mix of app-only and web-only visitors.

• App Engagement: The app's monthly active users grew consistently, peaking at over 13M by December, indicating robust user retention and engagement.

• Ad Spend & Channels: Duolingo's monthly advertising expenditure peaked at over $300K in October, leveraging platforms like Instagram and YouTube for substantial impressions.

Instructure, Inc.

Known for its learning management system, Canvas, Instructure, Inc. operates the website instructure.com and the Canvas Student app.

• Audience Trends: The website experienced significant traffic, peaking in October with over 1.7B visits. Unique visits remained consistently high, exceeding 8.9M. The monthly deduplicated audience was robust, with numbers around 19M in December.

• App Engagement: The Canvas Student app maintained a strong monthly active user base, peaking at approximately 20M in October and stabilizing around 19M by December.

• Ad Spend & Channels: Instructure's monthly advertising efforts were steady, with a spend of around $43K in December, focusing on LinkedIn and Facebook for audience engagement.

Brainly, Inc.

Brainly, Inc. offers a collaborative learning platform, featuring the website brainly.com and the Brainly: AI Homework Helper app.

• Audience Trends: Brainly's website saw a decrease in visits from October to December, settling at around 89M. The monthly deduplicated audience remained strong, slightly above 10M in December.

• App Engagement: The app's monthly active users showed a decline, ending the year with just under 1M users, reflecting seasonal variations.

• Ad Spend & Channels: Brainly significantly increased its monthly ad spend in December to over $87K, focusing on Instagram and Facebook, achieving impressive impressions.

Conclusion

The Education & Training sector in Q4 2023 displayed diverse strategies and performances among leading brands. Duolingo, Instructure, Inc., and Brainly, Inc. effectively utilized their digital platforms to maintain and expand their audience. Sensor Tower’s data provides critical insights into these dynamics, offering a comprehensive understanding of cross-platform user behavior. For more detailed insights, explore Sensor Tower’s Web Insights, App Performance Insights, and Pathmatics.