Leading Film & Television Brands in Q4 2023: A Sensor Tower Analysis

Introduction

In the evolving landscape of Film & Television, understanding audience behavior across platforms is crucial. Sensor Tower, with its comprehensive data insights, provides an in-depth analysis of the monthly deduplicated audience trends of leading brands. This article examines the performance of Netflix, IMDb, and Paramount Plus from Q3 to Q4 2023, highlighting key trends and data across their websites and applications.

Netflix, Inc.

Netflix, a dominant player in the streaming industry, continues to engage a vast audience across both its website and app.

• Audience Trends: The website, netflix.com, experienced a steady increase in visits, peaking at over 1.2B in December. The monthly deduplicated audience remained stable above 75M throughout Q4, with a slight increase in web-only visitors.

• App Engagement: The Netflix app saw monthly active users stabilize around 54M by December, indicating consistent mobile engagement.

• Ad Spend & Channels: Netflix’s monthly advertising spend surged, reaching over $22M in December, with significant impressions through OTT and Facebook channels.

IMDb

IMDb continues to be a go-to source for movie and TV show enthusiasts, with noticeable trends in its digital presence.

• Audience Trends: Visits to imdb.com rose to about 340M in December. The monthly deduplicated audience increased slightly, surpassing 48M, with a balanced distribution between web and app users.

• App Engagement: The IMDb app maintained a stable monthly active user base, hovering around 5.2M users.

• Ad Spend & Channels: Advertising efforts intensified, with December monthly ad spend exceeding $4.4M, primarily driven by Instagram and Snapchat.

Paramount Plus

Paramount Plus has shown robust growth, leveraging both its main website and application to reach audiences.

• Audience Trends: CBS.com and paramountplus.com jointly saw visits exceeding 230M monthly by December. The monthly deduplicated audience rose to over 24M, indicating strong cross-platform engagement.

• App Engagement: The Paramount+ app experienced growth, with monthly active users peaking at 5.8M in December.

• Ad Spend & Channels: Paramount Plus maintained high monthly ad spend, reaching over $34M in December, with the majority of impressions coming from Facebook and YouTube.

Conclusion

Sensor Tower’s data highlights the dynamic nature of the Film & Television category, showcasing how Netflix, IMDb, and Paramount Plus continue to capture and engage audiences across platforms. By leveraging Sensor Tower’s unique cross-referencing of web, app, and advertising data, brands can gain unparalleled insights into user behavior, ensuring strategic growth and engagement.

For more detailed insights, explore Sensor Tower’s offerings in Web Insights, Pathmatics, and App Performance Insights.