Top 5 Beauty Retail Apps on Android in Belgium - Q1 2024

During the first quarter of 2024, the top beauty retail apps on the Android platform in Belgium showed varied performance in terms of downloads and active users. Below is a detailed overview of their trends.

Notino: perfumes and cosmetics demonstrated a fluctuating download pattern, with a notable peak of 1.6K downloads in the week of January 22. Weekly downloads had another significant increase to 1.4K in the following week and then saw a decline, averaging around 400 to 800 downloads in subsequent weeks. Active users for this app started at 2.9K in the first week and peaked at 5.1K in the week of January 22, before stabilizing around 3.2K to 4.2K towards the end of the quarter.

Douglas – Parfüm & Kosmetik maintained a relatively steady download rate, averaging around 500 to 800 downloads per week, with a slight dip to 437 in the week of March 18. Active users showed a slight decrease over the quarter, starting at 3.2K in the first week and ending at approximately 2.7K by the last week of March.

Beauté Privée experienced a gradual increase in downloads, peaking at 343 in the week of February 12. The app's active user base saw significant growth, starting at 4.4K in the first week and reaching a high of 5.6K in mid-February, before ending the quarter at 4.5K.

Nocibé La beauté partagée had modest download numbers throughout the quarter, with a peak of 107 downloads in mid-February. Active users showed a gradual decline from 179 in the first week to 136 in the last week of March.

CHARLOTTE TILBURY had relatively low download numbers, ranging from 26 to 71 downloads per week. The app's active users increased from 56 in the first week to a high of 90 in mid-February, maintaining around 80 users towards the end of the quarter.

For more detailed insights and data, visit Sensor Tower.