Top 5 Beauty Retail Apps on Android in Italy – Q1 2024

During the first quarter of 2024, the top beauty retail apps on the Android platform in Italy showed varied performance trends in terms of weekly downloads and active users. Here's a detailed look at their metrics:

Notino: perfumes and cosmetics experienced significant fluctuations in weekly downloads. The app peaked at 20.3K downloads during the week of March 18, following an earlier high of 11.5K in the week of January 22. Weekly active users also saw an upward trend, starting from 36.5K in early January and reaching a peak of 58.4K in the week of March 18, before settling at 51.4K by the end of the quarter.

versione obsoleta - Sephora displayed steady weekly downloads throughout the quarter, with a notable peak at 6.9K during the week of February 26. Active users grew from 20.7K at the start of January to a high of 26.3K in early March, though there was a decline to 17.6K by the end of March.

Douglas – Parfüm & Kosmetik maintained relatively stable download numbers, with a peak of 4.5K during the week of March 11. Active users hovered around the 21-24K mark, showing a slight increase mid-quarter with a peak of 24.8K in the week of March 11 before stabilizing.

Sephora - Make-up, Beauty saw a dramatic rise in weekly downloads towards the end of the quarter, jumping from 237 in the week of March 11 to 23.7K by the week of March 25. Active users followed a similar trend, increasing from 186 in early March to 17.2K by the end of the quarter.

Marionnaud had more modest download numbers, peaking at 2.3K in the first week of January and experiencing a low of 519 in late February. Downloads slightly recovered to 1.3K in mid-March before ending the quarter at 818.

The data for these apps, sourced from Sensor Tower, provides a clear view of their market performance in Italy for Q1 2024. For more detailed insights and trends, visit Sensor Tower.