State of AI Apps Report 2025 is Live!
During the first quarter of 2024, the performance of the top 5 consumer finance apps on the Android platform in Portugal showcased interesting trends in weekly downloads and active user metrics.
Caixadirecta experienced a steady increase in weekly downloads, starting at around 6K in early January and peaking at approximately 8.3K by the end of March. The app also saw fluctuations in weekly active users, beginning with 345K and reaching a high of nearly 365K in the last week of the quarter.
Millenniumbcp maintained a relatively stable download rate, averaging between 5K and 6K per week. Active users hovered around 200K to 207K, with minor dips and rises throughout the quarter, indicating a consistent user base.
Santander Portugal showed a varied download pattern, starting at about 4.1K and reaching up to 5.7K in late January. Active users remained robust, starting at nearly 294K and ending the quarter close to 298K, demonstrating steady engagement.
App novobanco had a consistent download trend, ranging from approximately 3K to 4K weekly. Active users fluctuated slightly but remained around 179K to 186K, reflecting a stable user interaction.
Lastly, Universo Mobile Banking displayed a steady download rate, with numbers between 2.5K and 3.5K. Active users showed minor variations, starting at about 20K and ending the quarter at similar levels.
These insights are derived from data provided by Sensor Tower, offering a comprehensive look at the performance of leading consumer finance apps in Portugal. For more detailed analytics and trends, visit Sensor Tower.