Europe's Android Fashion Gaming Scene: Q1 2024 Snapshot

The first quarter of 2024 has been an interesting period for fashion gaming enthusiasts on Android in Europe. Data from Sensor Tower gives us a fresh perspective on how the top contenders in this genre have fared. Let’s take a look at their performances.

Project Makeover

Published by Magic Tavern, Inc., Project Makeover started the quarter with download figures of approximately 208K, peaking at 293K in the third week of January, and then falling to about 71K by the end of March. Its weekly active users exhibited a declining trend as well, starting at 714K and sliding down to 577K. The game's revenue fluctuated around the 240K mark, with a slight peak at 256K in mid-January.

Covet Fashion: Dress Up Game

Crowdstar Inc's Covet Fashion: Dress Up Game saw its downloads decrease from 6K in the first week of January to just 500 by the end of March. Weekly active users also decreased from 40K to 33K. Revenue trends showed some volatility, spiking to 53K in mid-February before settling around the 29K mark by the end of the quarter.

Project Match: ASMR Salon

Launched by Casual Joy Games, Project Match: ASMR Salon displayed a downward trend in downloads, starting at approximately 149K and ending the quarter with around 51K. Active users peaked at 170K in the second week of January but eventually dipped to 129K. Revenue saw a high of 24K in early February but generally hovered around the lower teens in thousands.

SuitU: Fashion Avatar Dress Up

SuitU, from Libii HK Limited, maintained a more stable download count, starting at 9K and ending the quarter with a slight increase to 8K. The weekly active users showed a positive trend, growing from 102K to 110K over the quarter. The game's revenue saw an uptick in March, reaching a peak of 23K.

Love Nikki-Dress UP Queen

Published by Elex, Love Nikki-Dress UP Queen's downloads started at a modest 3K and saw a small rise to almost 1K by the end of March. Weekly active users were steady, with a slight decrease from 24K to 19K. The game's revenue experienced some fluctuations, with a notable peak at 29K in early February.

For more in-depth insights on the performance of these Android fashion games in Europe and other regions, Sensor Tower’s comprehensive analytics platform remains the go-to source.