In the first quarter of 2024, the fast food industry's digital presence continued to evolve, with several restaurant chains witnessing notable trends in their app metrics. Here's a look at how the top five fast food and fast casual restaurant apps performed on the Android platform in the United States, as reported by Sensor Tower.
McDonald's showed an upward trend in downloads, starting at 102K in the first week of January and peaking at nearly 147K by the end of February. The app maintained a strong user base, with weekly active users fluctuating around 3.4M to 3.6M throughout the quarter.
Domino's Pizza USA experienced a mixed trend in downloads, with numbers ranging from 56K to 86K. Its weekly active users remained relatively stable, hovering between 430K and 454K, with a slight dip to 414K in early March.
Wendy’s app downloads saw variability, with a significant spike in early March reaching 139K, while other weeks ranged from 38K to 63K. Weekly active users showed an impressive surge to 490K in early March, after starting the quarter at around 327K.
Taco Bell Fast Food & Delivery downloads began at 60K and experienced some fluctuations, peaking at 82K in early February. Weekly active users for the app saw a steady increase from 387K at the start of the year to 450K by the end of March.
Lastly, Subway® showed a general downward trend in downloads, starting at 73K and descending to 49K by the end of March. Active users followed a similar pattern, decreasing from 430K to 362K over the quarter.
For a deeper dive into these trends and more detailed insights, Sensor Tower offers comprehensive data and analysis on the app economy.