Q1 2024 Analysis of Fitness & Weight Loss Apps on Android in the UK

In the first quarter of 2024, the UK's leading fitness and weight loss applications on Android have shown varying performance trends, according to data from Sensor Tower. Here's a brief overview of how each app fared during this period.

Fitness started the quarter with revenues peaking at $90K in mid-January but saw a gradual decline to $66K by the end of March. Downloads followed a similar downward trend, starting at 13K and dropping to 6K. Weekly active users also decreased from 592K to 553K.

Calorie Counter + witnessed its highest revenue in the first week of January at $99K, which then fluctuated and settled around $63K towards the end of March. Downloads saw a peak of 14K in the first week of January, but gradually decreased to 7K. Active users dipped from 66K to 52K.

Strava: Run, Bike, Hike experienced a revenue increase from $60K in the first week of January to $79K in the last week of March. The app's downloads peaked at 12K in the first week, had a slight increase in late February, and rose to 11K by the end of March. Active users started at 450K and saw a slight increase to 418K by the end of the quarter.

MyFitnessPal: Calorie Counter showed a revenue peak at $61K in early February, but generally hovered around the mid-$40K range for the rest of the quarter. Downloads began at 13K, saw a mid-quarter drop, and ended at 7K. Weekly active users started at 158K and declined to 128K.

OS Maps: Explore hiking trails saw revenue growth from $31K in the first week of January to $47K by the end of March. Downloads had a significant jump from 4K to 19K in mid-March, likely influenced by seasonal outdoor activity interests. Active users showed an upward trend from 20K to 28K.

For more detailed insights on the performance of these and other applications, visit Sensor Tower.