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As the health and fitness industry continues to flourish, it's vital to stay updated on the performance of leading food and diet tracking applications. Sensor Tower's data provides us with a comprehensive look at how these apps fared on the Android platform in the United Kingdom during the first quarter of 2024.
Nutracheck's Calorie Counter + showed a declining trend in downloads, starting the quarter with around 14K downloads and dropping to just under 7K by the end of March. Weekly active users also reflected a downward trend, from 66K to 52K over the same period. Despite this, the app maintained a steady revenue, peaking at nearly $100K in the second week of January before settling to around $63K by the quarter's end.
MyFitnessPal: Calorie Counter, a product of MyFitnessPal, Inc., experienced fluctuating revenue, with a notable peak at $61K in early February. Downloads for the app remained consistent, hovering around 11K at the start of January and ending the quarter with over 7K. The app's weekly active users saw a slight decline from 158K to 128K.
Slimming World, from the UK-based publisher, witnessed variable revenue, which interestingly spiked to over $12K in early March from a low of $53 in the third week of January. The app's downloads and weekly active users both showed a downward trend, with downloads decreasing from 6.7K to just over 2.4K and active users dropping from 193K to 149K throughout the quarter.
Calorie Counter by Lose It! from FitNow, Inc. saw a gradual decrease in revenue, starting the quarter at nearly $9K and dipping to $3.6K. Downloads and weekly active users followed a similar declining pattern, with downloads falling from 1.7K to 741 and active users decreasing from 29K to 24K.
Lastly, Carbs & Cals: Diet & Diabetes by Chello Publishing Limited, maintained a steady but modest performance in revenue, peaking at $5.7K. The app's downloads saw an increase in late February, reaching 912 downloads in the first week of March, but ended the quarter with 580. Weekly active users data for this app was not provided.
For more insights into the performance of these and other applications, Sensor Tower offers detailed analytics and trend data. The first quarter of 2024 has shown varying levels of engagement and financial success for these key players in the UK's food and diet tracking app market.