Q1 2024 Performance Review: Top 5 Android Insurance Apps in Europe

In the first quarter of 2024, the Android insurance application landscape in Europe has demonstrated varied performance metrics. Sensor Tower provides a comprehensive analysis of the top 5 insurance applications, offering insights into their downloads and active user trends.

MAPFRE Seguros showed a mixed trend in downloads, starting the quarter with approximately 12K, peaking at 14K, and closing at around 10K. Weekly active users for the app increased from about 85K to a peak of 96K before settling at 92K.

For Mon AXA, mon appli d'assurance, downloads began at nearly 12K, saw a high of around 13K, and ended the quarter at about 9K. The app's active users experienced a growth from 56K to nearly 70K, underscoring a positive user engagement trend.

Hastings Direct Insurance saw its downloads fluctuate, starting at nearly 10K, peaking at over 11K, and concluding the quarter with figures close to 10K. The app's weekly active users exhibited a steady increase from 22K to 24K throughout the quarter.

MACIF observed a significant rise in both downloads and active users. Downloads surged from around 5K to over 13K, while active users grew from 21K to 33K by the end of the quarter.

Lastly, Prima Assicurazioni experienced a dip in downloads from 8K to 6K, with weekly active users showing a decrease from 22K to 21K.

For more detailed insights and data on the performance of these and other applications, Sensor Tower's platform offers in-depth analysis and metrics.