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In Q1 2024, Brazil's Android users showed notable interest in the investing and financial management category. Data from Sensor Tower offers insights into the performance of the leading applications in this space.
Binance: Buy Bitcoin & Crypto maintained a steady growth in downloads, starting the quarter with approximately 25K and peaking at 65K in mid-March. Weekly active users also saw an upward trend, from nearly 200K in the first week to over 310K by the end of March.
Coinbase: Buy Bitcoin & Ether experienced a remarkable surge in downloads, especially in mid-March, where it soared from a few thousand to over 140K. Active user numbers followed a similar trajectory, increasing from around 35K to over 56K in the same period.
XP Investimentos, a native Brazilian app, started the quarter with downloads in the high 20K range, which gradually decreased to 16K by late March. Weekly active users exhibited more stability, remaining above 710K throughout the quarter.
IQ Option – Trading Platform saw consistent download numbers, with a notable peak of 28K in late January. Active users peaked in late January at over 270K but then showed a slight decline, stabilizing at around 210K by the end of March.
Crypto.com - Buy Bitcoin, ETH downloads started modestly but witnessed a substantial increase, with downloads jumping to over 55K in the final week of March. Active users also showed growth, with a starting figure of about 49K and ending at around 62K.
For more detailed insights and data on the performance of these and other apps, Sensor Tower's platform is the go-to resource for market intelligence on the app economy.