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In the first quarter of 2024, the landscape of Android navigation and map applications in Australia has seen varied user engagement, according to Sensor Tower data. Here's a succinct overview of the top 5 contenders and their performance metrics.
Waze Navigation & Live Traffic maintained steady weekly active users, hovering around 72K, with a notable spike to 74K in the last week of March. Downloads for Waze experienced a peak of 13K in the same week, despite starting the quarter with figures around 9K.
Google Earth showed consistent weekly active users, starting at 16K and slightly dipping to 15K towards the end of the quarter. Downloads fluctuated, with a low of 3K and a high of nearly 4K, suggesting a stable interest in the app.
For GPS, Maps, Voice Navigation, revenue was modest, ranging from $387 to $565 weekly. Downloads peaked at 3.5K, while active users saw a high of 27K in early February.
The app GPS+ Maps, Navigation, Traffic had a notable increase in weekly active users from 6.8K to over 10K, with downloads also peaking at 2.8K by the end of March. Revenue trends showed variability, with a high of $261 in late January.
Lastly, arevo: RACV's Journey Planner downloads saw an exceptional surge to 5.6K in the second week of March, a significant leap from the average 500-700 downloads in preceding weeks. Active user data was not available for arevo.
For more insights into the navigation and map app market performance, Sensor Tower's comprehensive analysis offers an in-depth look at user trends and app engagement.