Top 5 Shopping Apps on Android in Brazil - Q1 2024

The first quarter of 2024 has seen significant activity in the shopping app sector on the Android platform in Brazil. Here’s a detailed look at the performance of the top 5 shopping apps based on data from Sensor Tower.

Shopee: 9.9 Super Shopping Day showcased impressive weekly downloads, starting strong at 639K in the first week of January and peaking at 784K in mid-January. However, there was a noticeable dip to 443K in early February, followed by a steady recovery, ending the quarter at 486K. Active users fluctuated around 24M, peaking at 25.4M in mid-March before settling at 24.3M by the end of the quarter.

Mercado Libre: Compras online maintained a stable performance in weekly downloads, starting at 460K and peaking at 576K mid-January. The app experienced a gradual decline, reaching 340K by the end of March. Active users mirrored this trend, starting at 17.2M and showing a slight decline to 16.5M by the end of the quarter.

SHEIN-Shopping Online saw a varied trend in weekly downloads, beginning at 379K and peaking at 528K in early March. Despite a few fluctuations, the app ended the quarter with 401K downloads. Active users followed a similar pattern, starting at 12.2M and peaking at 12.8M mid-March, before closing at 11.5M.

Amazon Shopping experienced a significant rise in weekly downloads, starting at 250K and peaking at 909K in early March. This was followed by a decline to 171K by the end of the quarter. Active users showed consistent growth, peaking at 4.3M in mid-March before settling at 3.8M at the quarter's end. Revenue remained steady, averaging around $50K to $58K weekly.

Magalu: loja e compras online had fluctuating weekly downloads, starting at 1.1M and significantly dropping to 175K by the end of March. Active users began at 6.9M, peaked at 5.4M mid-March, and ended the quarter at 4.2M.

These insights highlight the dynamic nature of the shopping app landscape in Brazil. For more detailed data and further insights, visit Sensor Tower.