Leading Auto Brands in Spain: Q1 2024 Overview

In the dynamic landscape of the automotive sector, the digital presence of brands is pivotal for reaching and engaging consumers. In Q1 2024, Sensor Tower's comprehensive data analysis reveals intriguing trends among leading brands in Spain's auto category, including Autodoc GmbH, Tesla Motors, and mobile.de GmbH. This article delves into each brand's performance, highlighting their audience trends, app engagement, and advertising strategies.

Autodoc GmbH

Autodoc GmbH maintains a robust online presence with its website, autodoc.de, and the AUTODOC: buy car parts online app.

• Audience Trends: The website experienced fluctuations, with visits peaking at 3.5M in January and dipping to around 1.5M in February. The monthly deduplicated audience remained stable, exceeding 900K throughout the quarter.

• App Engagement: The app's monthly active user base hovered around 180K, showing a slight decrease from Q4 2023.

• Ad Spend & Channels: Autodoc's monthly advertising spend saw a significant increase in March, reaching $87K with over 47M impressions. The majority of the budget was allocated to Facebook and Instagram, indicating a strong focus on social media channels.

Tesla Motors

Tesla continues to captivate audiences with its website, tesla.com, and the Tesla app.

• Audience Trends: Website visits showed a decline from 3.5M in October 2023 to approximately 2.6M in March 2024. The monthly deduplicated audience remained consistent, exceeding 500K in March.

• App Engagement: The app experienced growth in monthly active users, surpassing 45K by March, indicating increasing interest in Tesla's mobile platform.

• Ad Spend & Channels: Tesla's monthly advertising spend was minimal, with a negligible amount spent on Instagram in November 2023.

mobile.de GmbH

mobile.de GmbH leverages its website, mobile.de, and the mobile.de - car market app to engage users.

• Audience Trends: Website visits spiked to over 6.4M in January before stabilizing at around 3.2M in March. The monthly deduplicated audience grew to approximately 322K by March.

• App Engagement: The app consistently attracted over 75K monthly active users, showcasing stable engagement.

• Ad Spend & Channels: Monthly advertising spend was modest, with a notable peak in March at around $480, primarily on Instagram.

Conclusion

The first quarter of 2024 highlighted the pivotal role of digital platforms in the auto sector. Each brand showcased unique strategies in web engagement, app utilization, and advertising efforts. Sensor Tower's unrivaled data insights provide a comprehensive view of these trends, enabling brands to understand cross-platform user behavior effectively. With tools like Web Insights, App Performance Insights, and Pathmatics, Sensor Tower remains at the forefront of digital analytics in the automotive industry.