Leading Brands in Experiences & Events: Q1 2024 Analysis

In the dynamic world of Experiences & Events, certain brands have emerged as leaders, boasting impressive monthly deduplicated audience numbers across their web platforms and apps. This article delves into the performance and trends of Ticketmaster, Fever Labs, Inc., and Eventbrite from Q4 2023 to Q1 2024. Sensor Tower’s unparalleled data insights provide a comprehensive look at these brands' digital footprints.

Ticketmaster

Ticketmaster, a renowned leader in ticket sales, maintains a strong digital presence through its website, ticketmaster.com, and the Ticketmaster－Buy, Sell Tickets app.

• Audience Trends: Between Q4 2023 and Q1 2024, ticketmaster.com experienced notable fluctuations, peaking in February with over 21M visits. Monthly unique visits exceeded 1M, with a significant spike in February. The monthly deduplicated audience remained stable above 1M.

• App Engagement: The app demonstrated growth in monthly active users, peaking in March with over 150K users, reflecting a robust mobile complement to their web platform.

• Ad Spend & Channels: Ticketmaster’s monthly advertising expenditure decreased over the quarters, with Facebook as the dominant channel. Impressions trended downward, indicating a strategic shift in advertising.

Fever Labs, Inc.

Fever Labs, Inc., known for its innovative event discovery platform, showcases its digital clout through feverup.com and the Fever: Events & Tickets app.

• Audience Trends: Feverup.com maintained monthly unique visits around 300K. The monthly deduplicated audience consistently exceeded 500K, reflecting a balanced web and app user base.

• App Engagement: The app’s monthly active users saw a gradual increase, peaking at over 220K in February, indicating a strong preference for mobile event discovery.

• Ad Spend & Channels: Fever Labs maintained substantial monthly ad spend, consistently over $1M. Facebook led in impressions, followed by Instagram, showcasing a strong focus on social media channels.

Eventbrite

Eventbrite, a key player in event management and ticketing, extends its reach through eventbrite.com and the Eventbrite app.

• Audience Trends: Eventbrite.com saw stable monthly unique visits around 150K. The website maintained a monthly deduplicated audience of approximately 180K.

• App Engagement: The app had a steady monthly active user base, with users just above 35K by March.

• Ad Spend & Channels: Eventbrite’s monthly ad spend was modest, with a notable increase in March. Impressions were primarily driven through Facebook and Instagram.

Conclusion

The Experiences & Events category continues to thrive, with Ticketmaster, Fever Labs, Inc., and Eventbrite leading the way. Sensor Tower’s comprehensive data insights, including Web Insights, Pathmatics, and App Performance Insights, offer an unparalleled view into these brands' digital strategies. By leveraging cross-platform data, businesses can gain critical insights into user behavior and optimize their digital presence.

For more detailed insights, explore Sensor Tower’s offerings, such as Web Insights, Pathmatics, and App Performance Insights.