Leading Brands in France's Computers & Consumer Electronics Category in Q1 2024

In the ever-evolving landscape of computers and consumer electronics, several brands have distinguished themselves in France during Q1 2024. This article delves into the performance of Back Market, Hewlett-Packard (HP), and Epson, highlighting their digital presence across websites and apps. Sensor Tower's comprehensive data insights reveal intriguing trends and audience behaviors for these leading brands.

Back Market

Back Market, known for its refurbished electronics marketplace, showcases a robust digital footprint through its website, backmarket.com, and the Back Market - Buy & Sell tech app.

• Audience Trends: From Q4 2023 to Q1 2024, backmarket.com experienced fluctuating visits, reaching approximately 27M in March. The monthly deduplicated audience hovered around 3.3M, with a notable spike in February, indicating dynamic user engagement.

• App Engagement: The app's monthly active users peaked at over 290K in February before slightly declining in March, suggesting a vibrant mobile user base.

• Ad Spend & Channels: Back Market's advertising efforts varied, with a substantial increase in January, spending over $1.2M monthly. Instagram and Facebook were primary channels, with Instagram delivering the highest impressions.

Hewlett-Packard (HP)

HP, a leader in personal computing and printing solutions, boasts a significant online presence through its website, hp.com, and the HP Smart app.

• Audience Trends: HP's website visits showed resilience, with over 11M visits in March. The monthly deduplicated audience remained stable above 3M, indicating a consistent web user base.

• App Engagement: The HP Smart app maintained robust engagement, with monthly active users reaching nearly 740K in January, reflecting strong integration between mobile and web services.

• Ad Spend & Channels: HP's monthly ad spend peaked in January, with Facebook being a dominant channel, contributing to over 86M impressions.

Epson

Epson, recognized for its innovative printing solutions, leverages its digital strategy through its website, epson.com, and the Epson iPrint app.

• Audience Trends: Epson.com saw steady visits, with a minor peak in January at approximately 1.7M. The monthly deduplicated audience was consistent, emphasizing the web platform's role.

• App Engagement: The Epson iPrint app had stable monthly active users around 300K, reflecting steady mobile engagement.

• Ad Spend & Channels: Epson's ad spend was modest, with Facebook delivering the majority of impressions. January saw the highest monthly spend, aligning with increased web activity.

Conclusion

These insights underscore the diverse strategies employed by leading brands in France's computers and consumer electronics sector. Sensor Tower's unparalleled data, spanning web, app, and advertising metrics, provides invaluable insights into cross-platform user behavior. For businesses seeking to understand digital trends, Sensor Tower's Web Insights, App Performance Insights, and Pathmatics are essential tools for navigating the competitive landscape.