Leading Brands in France's News & Magazines Category: Q1 2024 Analysis

Introduction

In the dynamic realm of digital news and magazines, leading brands are harnessing cross-platform strategies to capture significant audience attention. This article delves into the performance of prominent French brands—France Télévisions, Le Monde.fr, and BuzzFeed, Inc. Utilizing Sensor Tower’s comprehensive data, we explore trends from Q4 2023 to Q1 2024, focusing on monthly deduplicated audience metrics across websites and apps.

France Télévisions

France Télévisions demonstrates a robust digital presence through its website francetvinfo.fr and the app france.tv: direct et replay TV.

• Audience Trends: Throughout the observed period, francetvinfo.fr maintained a stable monthly deduplicated audience, consistently above 13M. The audience peaked in March 2024, reaching approximately 15.5M.

• App Engagement: The france.tv app showed a steady increase in monthly active users, climbing from 300K in October 2023 to over 340K by March 2024, indicating a growing preference for mobile consumption.

• Ad Spend & Channels: Monthly advertising expenditure decreased from over $1M in October 2023 to around $740K in March 2024. Facebook remained the dominant channel, with Instagram seeing a notable increase in March.

Le Monde.fr

Le Monde.fr stands out with its website lemonde.fr and app Le Monde, Live News.

• Audience Trends: The website consistently attracted a monthly deduplicated audience of around 7.5M, with a slight increase observed in February 2024. The app-only visitors remained stable, contributing to a well-rounded digital strategy.

• App Engagement: The Le Monde app maintained a consistent monthly active user base, hovering around 550K throughout the quarter.

• Ad Spend & Channels: Monthly ad spending witnessed a downward trend, starting at over $1M in October 2023 and decreasing to just over $620K by March 2024. Facebook dominated the ad channels, though Instagram also played a significant role.

BuzzFeed, Inc

BuzzFeed, Inc's influence in France is primarily through its website huffingtonpost.com and the app Tasty: Recipes, Cooking Videos.

• Audience Trends: Huffingtonpost.com experienced a steady increase in visits, with monthly unique visitors reaching around 4.6M by March 2024. The web-only audience remained dominant, reflecting a preference for desktop consumption.

• App Engagement: The Tasty app had a modest monthly active user base, with users slightly under 10K throughout the observed period.

• Ad Spend & Channels: Despite a lower monthly ad spend compared to other brands, BuzzFeed increased its investment from around $800 in November 2023 to over $3.5K in March 2024, particularly focusing on Instagram.

Conclusion

The data from Q4 2023 to Q1 2024 highlights the varied strategies employed by France Télévisions, Le Monde.fr, and BuzzFeed, Inc. While France Télévisions and Le Monde.fr leverage both web and app platforms effectively, BuzzFeed, Inc maintains a strong web presence. Sensor Tower’s unparalleled data insights provide a comprehensive view of these trends, crucial for understanding cross-platform user behavior and strategic ad placements.

For more detailed insights, explore Sensor Tower’s Web Insights, App Performance Insights, and Pathmatics offerings.