Leading Shopping Brands in France: Q1 2024 Performance Overview

Introduction

As the digital shopping landscape continues to evolve, understanding user engagement across platforms becomes crucial. Sensor Tower provides invaluable insights into the performance of leading shopping brands in France. In this article, we explore the trends observed from Q4 2023 to Q1 2024 for Shop Amazon, CDiscount, and LBC FRANCE, SAS.

Shop Amazon

Shop Amazon maintains a strong presence in the French market, both through its website amazon.com and the Amazon Shopping app.

• Audience Trends: The website consistently attracted a significant monthly audience, with visits peaking at over 630M in December 2023. Despite a dip in early 2024, visits stabilized at over 540M by March. Monthly true audience figures remained stable, hovering around 28M.

• App Engagement: The Amazon Shopping app saw monthly active user numbers consistently above 17M, with a slight increase in March 2024, indicating sustained mobile engagement.

• Ad Spend & Channels: Amazon's monthly advertising spend peaked in December 2023 at over $3.3M, primarily utilizing Facebook, which delivered significant impressions. However, there was a notable reduction in ad spend in early 2024, with a shift towards YouTube in March.

CDiscount

CDiscount, available via cdiscount.com and the Cdiscount app, showcased dynamic trends throughout the period.

• Audience Trends: Website visits peaked in November 2023 at over 420M, with a gradual decline into 2024, reaching about 180M by March. Monthly true audience numbers followed a similar trend, stabilizing above 23M.

• App Engagement: The Cdiscount app saw monthly active users peak at over 4M in November 2023, with a slight decrease to around 2.9M by March 2024, indicating a shift in user engagement.

• Ad Spend & Channels: CDiscount's monthly advertising efforts peaked in November 2023, spending over $1.2M, with Facebook as the dominant channel. A notable reduction in ad spend was observed in early 2024.

LBC FRANCE, SAS

LBC FRANCE, SAS, operating through leboncoin.fr and the leboncoin, petites annonces app, maintained a robust digital presence.

• Audience Trends: Website visits remained stable, averaging over 340M monthly. Monthly true audience figures consistently hovered around 25M, indicating a strong user base.

• App Engagement: The app maintained monthly active user numbers around 18M, with a slight increase in March 2024, suggesting a growing preference for mobile usage.

• Ad Spend & Channels: LBC's monthly ad spend remained modest, peaking in December 2023 at around $185K, with Facebook as the primary channel. There was a minor uptick in spend and impressions through YouTube by March 2024.

Conclusion

The shopping sector in France demonstrates varied dynamics across leading brands. Shop Amazon, CDiscount, and LBC FRANCE, SAS each show unique trends in user engagement and advertising strategies. Sensor Tower’s comprehensive data provides critical insights into these behaviors, enabling brands to adapt and thrive in a competitive landscape. For more detailed analysis, explore Sensor Tower’s Web Insights, Pathmatics, and App Performance Insights.