Q1 2024 Performance of Top Consumer Finance Apps on iOS in the US

In the first quarter of 2024, consumer finance apps on iOS have shown varying performance metrics in the United States. Detailed insights from Sensor Tower reveal the trends for these leading applications.

Cash App maintained steady engagement with downloads peaking at 332K in late February, although there was a slight drop to 309K by the end of March. Weekly active users started at 13M and saw a rise to 13.7M in late February, before settling at around 12.9M.

Venmo experienced a similar pattern, with downloads reaching 186K in the same period, and then decreasing to 172K. Active users fluctuated, starting at 11.3M, peaking at 11.8M, and then reducing to 10.9M by the quarter's end.

For Zelle, downloads saw an upward trend in February, hitting 190K, followed by a slight dip to 162K. Weekly active users showcased a peak of 853K, with a marginal decrease to 797K.

Capital One Mobile showed consistency in downloads around the mid-150K range, with weekly active users starting at 7.1M, dipping to 6.7M mid-quarter, and then experiencing a slight recovery to 6.9M.

Rocket Money - Bills & Budgets stood out with its revenue generation, starting the quarter strong at $163K and ending at $166K. Downloads, however, saw a decline from 435K to 85K, with active users decreasing from 1.5M to 1.1M.

Overall, the top consumer finance apps on iOS in the US showed varying levels of engagement and activity, with some apps seeing peaks in their usage during the quarter. For more in-depth data and analysis, Sensor Tower's platform offers a comprehensive view of the app marketplace.