State of AI Apps Report 2025 is Live!
In the first quarter of 2024, the dating app landscape on the iOS platform in Nigeria showcased intriguing trends. Below, we delve into the performance of the top 5 dating apps, highlighting their weekly downloads, revenue, and active user metrics.
Tinder Dating App: Chat & Date maintained a steady presence. Weekly revenue peaked at around $3.9K in late January before gradually declining to approximately $2K by the end of March. Downloads fluctuated, with a high of 5.8K in the week of January 22 and a low of 3.7K in mid-March. Active users remained stable, hovering between 140K and 146K throughout the quarter.
Bumble Dating App: Meet & Date experienced a notable revenue trend, starting at $2.5K in early January and dropping to around $1.3K by mid-March, before a slight rebound to $1.6K at the quarter's end. Downloads spiked to 8.2K in the week of January 22, settling around 3.2K by late March. Active users showed a positive trend, increasing from 46.8K to 52K over the quarter.
Trueflutter: African Dating had a varied revenue performance, with a low of $80 in late January and a peak of $698 by the end of March. Downloads peaked at 1.5K in late January, then fluctuated around 900 to 1K for the remainder of the quarter.
Badoo: Dating. Chat. Friends saw a consistent revenue trend with minor fluctuations, peaking at $605 in early January and dipping to $298 by mid-March. Downloads were relatively stable, with a peak of 3K in late January and a low of 2.1K in mid-March. Active users remained steady, ranging between 62K and 67K.
TanTan - Asian Dating App showed a varied revenue pattern, starting at $458 in early January and peaking at $589 by mid-March. Downloads increased significantly from 225 in early January to 835 by late March. Active users saw a steady rise from 2.9K to 4.4K over the quarter.
These insights, derived from Sensor Tower data, provide a comprehensive view of the dating app market in Nigeria for Q1 2024. For more detailed analyses and additional insights, visit Sensor Tower.