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AI Insights · Timothy · April 2024
Q1 2024 Performance of Top iOS Fitness Apps in the US
An overview of the first quarter's performance for the leading fitness and weight loss applications on iOS in the United States. Insights reveal trends in downloads, revenue, and active users.
As we delve into the first quarter of 2024, Sensor Tower provides a snapshot of how the top fitness and weight loss apps have fared on the iOS platform in the United States. The following analysis offers a glimpse into the performance of these apps, with more detailed insights available on the Sensor Tower platform.
Planet Fitness Workouts saw a steady revenue trend, ranging from $36M to $47M throughout the quarter. Downloads peaked at 216K in the first week of January, then gradually decreased to 106K by the end of March. Weekly active users fluctuated, starting at 2.7M and experiencing a slight dip before stabilizing around 2.5M to 2.7M.
Enerjoy's JustFit: Lazy Workout & Fit experienced notable revenue figures, starting at $604K and reaching a peak of $519K in late February before a slight decline to $466K. Downloads showed a downward trend from 276K to 113K, while weekly active users started at 732K and ended the quarter at 483K.
Yuka - Food & Cosmetic Scanner enjoyed a surge in revenue from $59K to $92K in early January, followed by some fluctuations and ending the quarter at around $79K. The app's downloads reached a high of 156K in the second week of January and stabilized to just above 122K. Active users showed growth, from 482K to 594K by the end of March.
MyFitnessPal: Calorie Counter demonstrated impressive revenue, starting at $2.4M and experiencing a notable spike to $2.7M in late January. Downloads began at 155K and followed a downward trend to 83K. Weekly active users showed resilience, beginning at 3.1M and maintaining above 2.8M throughout the quarter.
Finally, BetterMe: Health Coaching showed a revenue trend starting at $492K, dipping to $299K, and then partially recovering to $290K by the end of March. Downloads saw a decline from 265K to 56K, and weekly active users decreased from 771K to 325K.
While the data outlines the performance trends for these leading fitness apps, it's important to note that the reasons behind these trends are multifaceted and not explored in this summary. For more in-depth analysis and insights, Sensor Tower's platform is the go-to resource.
