Top 5 Insurance Apps on iOS in Australia, Q1 2024: A Sensor Tower Analysis

In the first quarter of 2024, Australian iOS users have shown varying levels of engagement with top insurance applications. Sensor Tower provides us with a glimpse into their performance during this period.

AAMI App saw its downloads fluctuating, with an initial 4.6K in the first week and dipping to 3.1K towards the end of January. However, there was a spike to 6.2K in early March before settling back down to 3.1K by the quarter's end. Weekly active users showed a slight uptrend from 53K to 58K in early March, then a dip to 49K.

My NRMA experienced a similar trend in downloads, starting at 3.9K and seeing a peak of 4.7K in mid-March. Active users hovered around 7.5K to 8.5K, with a noticeable peak at 8.5K in both early February and mid-March.

NRMA Insurance had a more erratic download pattern, beginning with 1.7K, rising sharply to 4K in mid-February, and then falling to 1.3K by the end of March. Active users peaked at 11.7K in mid-February but ended the quarter slightly lower at 8.9K.

ahm health insurance maintained a steady download rate, starting at 1.4K and peaking at 2K in early March. However, active user data was not available for this app.

Lastly, Youi showed a consistent download count, with numbers ranging from 1K to 1.3K throughout the quarter. Active user trends for Youi were not provided.

For more insights and detailed performance metrics, Sensor Tower's platform offers an extensive analysis of the app market landscape.