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AI Insights · Timothy · April 2024
Top 5 Insurance Apps on iOS in the UK: Q1 2024 Performance
Discover the performance trends of the top 5 insurance apps on the iOS platform in the UK during Q1 2024, including download rates and active user metrics.
In the first quarter of 2024, the top 5 insurance applications on the iOS platform in the United Kingdom demonstrated notable performance in terms of weekly downloads and active user engagement. Here's a closer look at how each app performed:
Admiral Insurance saw a consistent increase in weekly downloads, starting with approximately 11K in early January and peaking at around 15.9K in late January. Downloads remained strong throughout the quarter, finishing with about 14.9K in the last week of March. Active users also showed a positive trend, beginning at 64.6K and growing steadily to reach approximately 78.5K by the end of the quarter.
Hastings Direct Insurance maintained a steady download rate in the earlier weeks, with numbers around 11K. A significant uptick occurred in mid-March, peaking at 15K downloads. The quarter concluded with approximately 13.1K downloads. The app's active user base started at 38.9K and experienced a gradual increase, closing the quarter at around 41.1K.
Cuvva had a consistent download trend, with weekly downloads ranging from 8K to 9.4K. The highest download count was observed in the last week of March, with around 9.4K. Active users began the quarter at 19.4K and showed a steady increase, reaching approximately 20.7K by the end of March.
MyAviva exhibited a stable download pattern, starting with 7.6K downloads in the first week of January and peaking at 9.4K in early February. By the end of March, downloads slightly decreased to 7.6K. The active user base showed a steady increase, beginning at 18.5K and ending the quarter at around 20.3K.
Veygo by Admiral had a varied download pattern, starting with 1.9K downloads in early January and reaching a peak of 3.6K in the last week of March. Active user data was not available for this app, but the download trends indicate growing interest and adoption.
These insights are derived from Sensor Tower data, and more detailed analytics can be found on their platform. The overall performance of these apps reflects a robust engagement and a competitive landscape in the insurance sector on iOS in the UK.
