Top 5 iOS Insurance Apps in Ireland: Q1 2024 Performance

During the first quarter of 2024, the top 5 insurance apps on iOS in Ireland, namely Vhi, Laya App, Irish Life Health Members, DeCare, and Aviva Care, exhibited diverse trends in weekly downloads. Here’s a closer look at their performance.

Vhi demonstrated a consistent download pattern, starting the quarter strong with 1.5K downloads in the first week of January. Despite a gradual decline, it maintained over 1K weekly downloads, ending the quarter with 1.2K downloads in the last week of March.

Laya App saw a stable download rate throughout the quarter. It began with 747 downloads in the first week of January and concluded with a slight increase, reaching 724 downloads by the end of March.

Irish Life Health Members experienced a fluctuating download trend. Starting with 575 downloads in the first week, it peaked at 817 downloads in the second week of January. However, the numbers gradually decreased, ending the quarter with 416 downloads in the final week of March.

DeCare had a modest download performance, beginning with 152 downloads in the first week of January and experiencing minor fluctuations. The app had its highest downloads at 220 in mid-January and closed the quarter with 105 downloads in the last week of March.

Aviva Care showed a varied download pattern, starting the quarter with 58 downloads. It had a peak of 151 downloads in mid-January and ended the quarter with a significant drop, recording only 31 downloads in the last week of March.

These insights are derived from Sensor Tower data, where more detailed analytics and trends can be explored. The performance of these apps highlights the dynamic nature of the insurance app market in Ireland during Q1 2024.