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In Q1 2024, the top 5 insurance apps on iOS in Mexico demonstrated diverse trends in weekly downloads and user engagement. Below, we analyze the performance of Soy Cliente GNP, Afore SURA: Tu Afore móvil, My AXA México, QMóvil, and SMNYL Central FAD.
Soy Cliente GNP started the quarter with 1.2K downloads in the first week of January, peaking at 2.8K in the last week of January. The app saw a relatively stable performance with weekly downloads fluctuating between 1.7K and 2K for most of February and March, ending the quarter at 1.2K downloads.
Afore SURA: Tu Afore móvil began Q1 with 586 downloads, reaching a peak of 5.5K in the second week of February. Despite a significant drop to 232 downloads in the last week of March, the app maintained a high level of user interest with several weeks exceeding 2K downloads.
My AXA México exhibited a consistent download pattern throughout Q1. The app started with 872 downloads in the first week of January and hovered around the 800-1K range for most of the quarter, finishing with 553 downloads in the final week of March.
QMóvil showed a steady download rate during Q1. Beginning with 981 downloads in the first week of January, the app experienced minor fluctuations and ended the quarter with 631 downloads. Notably, it achieved its peak of 1K downloads in the last week of January.
SMNYL Central FAD had a varied performance in Q1, starting with 406 downloads and reaching its highest point of 1K in the last week of February. The app's downloads then tapered off, concluding the quarter with 429 downloads.
All data is sourced from Sensor Tower. For more detailed insights, visit Sensor Tower's website.