Q1 2024 Analysis of Top Personal Finance Apps on iOS in the UK

As the first quarter of 2024 comes to a close, we've taken a deep dive into the performance of the top Personal Finance Budgeting and Planning applications on the iOS platform in the United Kingdom. The following analysis, powered by data from Sensor Tower, reveals the download and usage trends for these leading applications.

Emma - Budget Planner Tracker saw a quarter marked by a consistent user base with weekly active users fluctuating around the 85K mark. Downloads for the app showed a downtrend from 15K in the first week to approximately 6K by the end of March. Revenue peaked in early January at over $18K but ended the quarter at around $6K.

Splitwise experienced a steady increase in downloads, starting the quarter at roughly 7.5K and climbing to over 9K by the end of March. The app's revenue also saw an upward trend, with the week of March 25th earning over $3K. Weekly active users started at approximately 30K and concluded the quarter close to 27K.

The Budget Planner l Snoop Money app's downloads began at 17K and saw a decline to just over 3K by the quarter's end. Revenue varied, with a notable peak at $7.7K in late January, but it generally trended downwards, ending at about $3K. Weekly active users started at 57K and dropped to 40K, indicating a decrease in engagement over the period.

RoosterMoney: Kids Chores App maintained a strong active user base, starting at 81K and rising to 87K by the end of March. Downloads showed slight variability but generally hovered around the 4K mark each week. Revenue remained relatively stable, fluctuating around $20 per week.

HyperJar did not generate revenue during this quarter. However, the app experienced a gradual decrease in downloads, with an initial 2K in the first week of January and ending at 648 in the last week of March. Due to the absence of revenue figures, a focus on the app's downloads and weekly active users is provided, although active user data was not available for this analysis.

For more detailed insights, Sensor Tower offers a comprehensive view of the app market and individual app performance. The trends observed in this quarter provide a snapshot of the personal finance app landscape on iOS in the UK, reflecting how these apps are maintaining or adjusting their positions in a competitive market.