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In Q1 2024, the top virtual fitness programs in Poland on the iOS platform showcased varied performance metrics in terms of downloads, revenue, and active users. Here’s a detailed look at the trends for the top five apps: Diet & Training by Ann, Strava: Run, Bike, Hike, Zwift: Ride and Run, Fabryka Siły, and Fitify: Fitness & Home Workout.
This app saw a fluctuating trend in weekly revenue, starting strong at around $13.6K in the first week of January and dropping to approximately $5.7K by the end of March. Weekly downloads showed a steady decline from 3.4K in the first week to about 1.1K in the last week of March. Active users also decreased from 20.2K to 15.8K over the quarter.
Strava experienced a notable rise in weekly revenue, peaking at around $8.4K in the last week of March. Weekly downloads increased significantly from 1.9K in the first week to 4.6K by the end of the quarter. Active users followed an upward trend, starting at 19.1K and reaching 23.2K.
Zwift maintained a relatively stable weekly revenue, hovering around $4.3K to $4.7K throughout the quarter, with a minor dip to $3.6K in the last week of March. Downloads showed a consistent decline from 318 in the first week to 58 by the end of March. Active users also declined steadily from 876 to 551.
Fabryka Siły's weekly revenue saw fluctuations, starting at $4K in the first week of January, dropping to approximately $1.4K in mid-February, and recovering slightly to around $1.9K by the end of March. Downloads remained relatively stable, averaging around 300 per week.
Fitify's weekly revenue showed a slight decline from $3.1K at the beginning of January to around $2.1K by the end of March. Downloads also decreased from 2.1K in the first week to 516 in the last week of March. Active users remained relatively stable, averaging around 10.6K throughout the quarter.
These insights are derived from Sensor Tower data, providing a comprehensive overview of the performance of top virtual fitness apps in Poland on the iOS platform for Q1 2024. For more detailed insights, visit Sensor Tower.