Q1 2024 Performance of Top Wellness Apps on iOS in the US

As the first quarter of 2024 wraps up, we're taking a look at the performance of the top wellness apps on iOS in the United States, with data provided by Sensor Tower. The wellness category continues to be a significant presence on the App Store, with millions of users looking to apps to aid in their mental and physical health routines.

Calm maintained a strong performance this quarter, with revenues peaking at nearly $1.15M in the second week of January and averaging around $900K weekly. Downloads showed a slight decline from 63K in the first week to 40K by the end of March. Weekly active users started at 1.1M and saw a dip to just below 1M by the quarter's end.

Headspace: Sleep & Meditation also showed consistent revenue, with a peak at nearly $480K in mid-January, and a gradual decrease to around $320K by late March. Download numbers hovered around 14K-20K, with weekly active users seeing a slight decline from 418K to 357K throughout the quarter.

ShutEye®: Sleep Tracker, Sound saw its revenue fluctuate, with a notable peak at $402K in mid-February and averaging around $300K in subsequent weeks. The app experienced a significant download count at the start of the year with 255K, which tapered off to around 152K by the end of March. Its weekly active users showed a downward trend from 303K to 247K.

Hatch Sleep had an interesting revenue spike to $642K in the third week of January, with the rest of the quarter averaging around $230K. Downloads for the app stayed within the 20K-41K range, and weekly active users remained stable, starting at 768K and growing to 814K by the end of March.

BetterSleep: Relax and Sleep generated revenues with a high of $271K in early March, and a low of $201K at the end of January. Downloads peaked at 123K in the first week of January, with a decline to 89K in the last week of March. Weekly active users began at 556K and saw a growth to 560K by quarter's end.

For more in-depth insights on app performance and trends, Sensor Tower provides detailed analytics and expert analysis. These figures demonstrate the continued importance of wellness applications to users in the United States, with millions of active users engaging with these apps on a weekly basis.