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In the first quarter of 2024, the performance of the top beauty retail applications on a unified platform in the Czech Republic revealed interesting insights. Here’s a breakdown of how these apps fared:
Notino: profumi e cosmetici experienced fluctuating weekly downloads, peaking at 10.6K in the final week of March while maintaining a steady increase in weekly active users, ending the quarter with approximately 33.2K active users.
SEPHORA - Maquillage, Parfum saw a decline in weekly downloads early in the quarter, reaching a low of 1.6K in mid-February but rebounded to 3.1K by early March. Weekly active users demonstrated stability, averaging around 14K throughout the quarter.
Lush Fresh Handmade Cosmetics had modest weekly downloads with a peak of 454 in mid-March. Weekly active users also showed a noticeable increase, peaking at 408 in the same period.
CHARLOTTE TILBURY maintained low but consistent weekly downloads, with a peak of 50 in late January. Active users remained steady, averaging around 180 throughout the quarter.
BEAUTY BAY showed minimal weekly downloads, peaking at 27 in mid-February. Weekly active users were also low but saw a peak of 65 at the end of February.
This data, sourced from Sensor Tower, offers a glimpse into the trends and user engagement of beauty retail apps in the Czech Republic. For more detailed insights, visit Sensor Tower.