Top 5 Beauty Retail Apps in the Netherlands - Q1 2024

During Q1 2024, the top beauty retail applications in the Netherlands showcased varied performance trends across downloads and active users. Here’s a detailed look at how each app fared according to Sensor Tower data.

Parfumerie Douglas saw a fluctuating trend in its weekly downloads. Starting the quarter with 6.2K downloads, it experienced a dip to 4.5K in late January, before climbing back to 5.3K in the final week of March. Weekly active users for the app started at 27.6K, saw a brief increase to 27.5K in late February, but ended the quarter at 25.3K.

LOOKFANTASTIC: Beauty & Makeup had a download pattern that began with 1K in early January, peaked at 1.3K in the second week, and saw a slight decline to 988 by the end of March. Active users also showed a downward trend, starting at 6.5K and ending the quarter at 6.3K.

Notino: profumi e cosmetici experienced a notable peak in weekly downloads, starting at 651 and reaching 1.9K in early March, before settling at 694 by the end of the quarter. Active users for Notino started at 4.3K, peaked at 5.8K in early March, and ended the quarter at 3.6K.

CHARLOTTE TILBURY had a more modest performance in terms of downloads, starting at 666 and seeing a notable decrease to 324 in early February. The app ended the quarter with 473 downloads in the final week of March. Active users showed minor fluctuations, starting at 3.5K and ending at 3.4K.

Lush Fresh Handmade Cosmetics displayed a steady download trend with a low start of 539, a dip to 218 in early February, and a slight increase to 338 by the end of March. Active users started at 624, experienced a drop to 334 in mid-March, but rebounded to 436 by the end of the quarter.

For more detailed insights and analytics on app performance, visit Sensor Tower.