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In the first quarter of 2024, New Zealand witnessed distinct trends among the top 5 communication apps on a unified platform. The data, sourced from Sensor Tower, highlights the performance of Messenger, WhatsApp Messenger, Snapchat, Discord - Talk, Play, Hang Out, and Telegram.
Messenger from Meta Platforms, Inc. experienced a consistent increase in weekly downloads, culminating at around 21.9K in mid-March. Weekly revenue saw fluctuations, peaking at approximately $342 in early January and closing the quarter with $309. Weekly active users displayed a notable rise, reaching 3.4M in mid-March, before settling at 3.2M by the end of March.
WhatsApp Messenger showed steady weekly download numbers, peaking at about 12.3K in early March. The app's weekly active users increased from 1.6M in early January to 1.7M in late March.
Snapchat experienced a stable weekly download rate, with a slight rise to 6.8K in late March. The app's weekly revenue fluctuated, hitting a peak of approximately $20.4K in late February. Weekly active users saw an overall increase, ending the quarter at around 1.2M.
Discord - Talk, Play, Hang Out maintained a steady download rate, peaking at 5K in mid-March. The app's weekly revenue remained stable, reaching about $7.3K in early March. Weekly active users showed a significant rise, ending the quarter at approximately 479K.
Telegram saw a consistent download trend, peaking at around 4.6K in late March. Weekly revenue fluctuated, with a high of about $1.3K in mid-March. Weekly active users remained stable, ending the quarter at around 91K.
For more detailed insights and comprehensive data, visit Sensor Tower.