Top 5 Consumer Finance Apps in Latin America Q1 2024: An Analysis

Latin America's consumer finance apps have seen varied trends in the first quarter of 2024. Here's a brief overview of their performance, with data sourced from Sensor Tower.

Splitwise saw its downloads fluctuate, starting strong at 46K in the first week of January and dipping to 19K by mid-February, before rebounding to 28K at the end of March. The app's revenue peaked at $13K in early January, with a dip to $7K in late February. Weekly active users started at 96K and ended the quarter at 85K.

YNAB experienced a modest download range between 270 and 895, with a slight increase to 436 in the last week of March. Revenue showed a gradual increase from $3K to $3.8K in early February, then a decrease to around $2.8K by the end of March. Active users remained just under 1K throughout the quarter.

Wallet: Budget Expense Tracker downloads varied, with an initial 11K in January, a low of 5K in February, and a slight rise to 5K in late March. Revenue started at $3K, dropped to $1.7K mid-quarter, and saw a slight rise to $2.1K towards the end. Active users saw a high of 42K in the first week, ending the quarter with 37K.

Spendee Budget & Money Tracker showed a decrease in downloads from 1.7K in the first week to under 1K mid-quarter, before climbing back to 1.3K by March end. Revenue saw a similar trend, peaking at $2.1K in early March. Active users decreased from 6.2K to around 5.6K.

Money Manager Expense & Budget had downloads starting at 13K, dipping to 5.5K, and ending the quarter at 5.8K. Revenue was fairly stable, beginning at $2.1K and ending at $1.6K. The app's active users began at 39K and saw a slight decrease to 36K.

For more detailed insights on these trends, Sensor Tower's platform provides comprehensive data on the performance of consumer finance applications.