Q1 2024 Dating App Trends in Europe: A Sensor Tower Analysis

In the first quarter of 2024, European digital romantics have continued to engage with their favorite dating applications, as reported by Sensor Tower. Let's delve into the performance of the top five dating apps on the unified platform in Europe.

Tinder: Chat, Dating & Friends maintained a strong presence with revenues showing an upward trend, peaking at nearly $6.2M in early February before a slight dip to around $5.6M at the quarter's end. Downloads began at over 300K in the first week of January, then gradually decreased to approximately 244K by late March. Weekly active users started at close to 10.1M but saw a slight downtrend, finishing around 9.4M.

Bumble Dating App: Meet & Date also demonstrated consistent revenue with a peak of roughly $1.76M in early February, and ending the quarter at about $1.68M. The app's downloads saw a slight decline from nearly 198K to 161K, while weekly active users fluctuated around the 3M mark, showing a modest increase towards the end of the quarter.

Badoo: Dating. Chat. Friends, hailing from the United Kingdom, showed revenues around $1M at the start and end of the quarter, with a slight dip in mid-February. Downloads started at 170K and decreased to around 129K by the quarter's end, while weekly active users saw a decrease from 5.5M to 5.3M.

Grindr - Gay Dating & Chat saw revenues fluctuating around $800K to $900K throughout the quarter. Downloads remained relatively stable with a starting point of 34.7K and ending at 33.4K. The weekly active users count started at around 1.4M, experienced some fluctuation, and closed the quarter at approximately 1.4M.

Azar - Video Chat experienced revenues ranging from $611K to $788K during the quarter, with downloads beginning at 169.8K and ending at 139.2K. The app's weekly active users started at around 1.16M, dipped slightly in mid-March, and then slightly recovered to 1.08M by the end of March.

For more detailed insights and in-depth analysis, Sensor Tower provides a comprehensive view of the app market dynamics. The data reflects the ongoing interest in digital dating solutions and the competitive landscape of the dating app industry in Europe.