Latin America's Q1 2024 Delivered Meal Kits & Specialty Foods App Insights

In Q1 2024, the delivered meal kits and specialty foods sector in Latin America saw varied user engagement across top applications. Data provided by Sensor Tower offers a glimpse into the performance of these apps.

Vivino: Buy the Right Wine experienced a fluctuation in downloads starting with 12K in the first week of January, dipping to 9K in February, and climbing back to nearly 11K by the end of March. Weekly active users peaked at 103K in early January and saw a slight decline to 99K by the end of the quarter.

Factor_ Prepared Meal Delivery showed a mixed trend in downloads with an initial 2K in the first week of January, a drop to under 1K, and a rise to 1.8K towards March's end. Weekly active users gradually increased from 4.7K to 6.8K throughout the quarter.

For HelloFresh: Meal Kit Delivery, downloads saw a decline from 2.8K in the first week of January to 1.6K by the end of March. Weekly active users maintained a relatively stable presence, ranging from 36K to 37K during the quarter.

EveryPlate: Cooking Simplified downloads also experienced a decline, starting at 1.3K and decreasing to under 800 by the quarter's end. The app's weekly active users showed more resilience, with numbers hovering between 5.4K and 6.5K.

Green Chef: Healthy Recipes remained on the lower end of the spectrum with downloads beginning at 222, peaking at 335 in the last week of March. Weekly active users saw a slight increase from 1.9K in early January to just over 2K by March's end.

For more in-depth insights into the performance of these apps and others within the sector, Sensor Tower's comprehensive data and analytics tools can be explored.