Top 5 Delivered Meal Kits and Specialty Foods Apps in New Zealand - Q1 2024

In the first quarter of 2024, the performance of the top 5 delivered meal kits and specialty foods apps in New Zealand displayed diverse trends in weekly downloads, revenue, and active users. The data, sourced from Sensor Tower, provides a comprehensive overview of these apps' market presence.

HelloFresh: Meal Kit Delivery experienced a consistent increase in weekly downloads, starting from 413 in early January and peaking at 1K at the end of February. However, a decline was observed towards the end of March, with downloads dropping to 528. Active users showed a slight decline from 37.6K in early January to 32K by the end of March.

My Food Bag maintained a steady download rate, beginning at 438 in the first week of January and reaching a high of 599 in mid-February. The downloads tapered off towards the end of March, settling at 389.

Vivino: Buy the Right Wine saw varied weekly revenue, starting at $271 in the first week of January and fluctuating throughout the quarter. Revenue peaked at $162 in the final week of March. Downloads fluctuated similarly, starting at 283 and ending at 221. Active users showed a slight decline from 953 in early January to 851 by the end of March.

Youfoodz: Custom Meal Plan had lower download figures, with a peak of 84 in late January and ending the quarter with 17 downloads. The active user data was not provided, indicating a potentially smaller user base.

Factor_ Prepared Meal Delivery had a modest performance in downloads, starting with 18 in early January and peaking at 48 by the end of the month. Active users increased slightly from 61 in the first week of January to 82 by the end of March.

For more detailed insights and data, visit Sensor Tower.