Top 5 Entertainment Apps in Brazil Q1 2024

In Q1 2024, the top 5 entertainment apps in Brazil demonstrated significant trends in downloads, revenue, and active users. Here's a detailed look at their performance based on data from Sensor Tower.

Max: Stream HBO, TV, & Movies from WarnerMedia Global Digital Services, LLC, experienced a remarkable launch. Weekly downloads peaked at around 2M in the first week of March. Revenue followed a similar upward trend, reaching approximately $401K in the same week. Active users surged to nearly 3.8M by the end of March, showcasing its rapid adoption.

Globoplay: Novelas, séries e + maintained strong performance with consistent revenue around $700K to $900K weekly. Downloads fluctuated between 246K and 364K, while active users peaked at around 7M in late March, indicating a steady and engaged user base.

Netflix showed stable metrics throughout the quarter. Weekly downloads ranged between 266K and 389K. Revenue remained steady, hovering around $30K to $40K. Active users demonstrated a slight decline from 24.5M at the start of January to around 22.3M by the end of March.

Pluto TV: Watch & Stream Live saw consistent download numbers, starting at 235K in early January and slightly decreasing to 178K by the end of March. Active users fluctuated, peaking at about 1.3M in late January and settling around 994K at the end of the quarter.

Amazon Prime Video recorded stable weekly downloads, ranging from 171K to 245K. Revenue progressively increased, reaching around $74K in the final week of March. Active users remained relatively stable, peaking at approximately 2.5M in early January and ending the quarter with around 2.4M.

These insights reflect the dynamic landscape of entertainment apps in Brazil. For more detailed analytics and trends, visit Sensor Tower.