Q1 2024 Fashion Gaming Scene in Australia: Top Apps Performance Review

In the first quarter of 2024, the Australian fashion gaming landscape has seen varied performances among the top contenders. Sensor Tower's comprehensive data reveals the download trends and active user engagement for these style-centric applications.

Project Makeover started the quarter with around 11K downloads, which gradually declined to approximately 5K by the end of March. The weekly active users followed a similar trend, beginning at roughly 59K and dipping to around 48K in the same period.

Covet Fashion: Dress Up Game experienced a fluctuating download pattern, with an initial 1K downloads in the first week of January, a mid-quarter drop, and a slight recovery to around 350 by the end of March. Weekly active users saw a gradual decrease from about 4K to just under 3K.

SuitU: Fashion Avatar Dress UP maintained a relatively stable download rate, starting the quarter with nearly 1K downloads and ending with a similar figure. The active users exhibited growth, peaking at around 18K in early March before settling at approximately 15K by quarter's end.

RuPaul's Drag Race Superstar saw modest download numbers, hovering around the low hundreds throughout the quarter. Active users ranged from 1.5K to 1.9K, showing a slight decline towards the end of March.

Love Nikki-Dress UP Queen had a steady download count, maintaining around 170 downloads each week. Weekly active users remained consistent, starting at just over 2K and experiencing minimal fluctuation throughout the quarter.

For more in-depth insights into the dynamic world of fashion gaming apps, Sensor Tower's platform offers detailed analytics and trend analysis.