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In Q1 2024, the leading fitness and weight loss programs on a unified platform in Sweden displayed diverse performance patterns in terms of weekly revenue, downloads, and active users. Here's a closer look at how each app fared during the quarter.
Lifesum: Diet and Food Tracker from Lifesum AB experienced a gradual decline in weekly revenue, starting at approximately $60K in early January and dropping to around $37K by the end of March. Weekly downloads showed a downward trend from about 7.4K in the first week to 2.6K in the last week of March. Active users remained relatively stable, fluctuating between 71K and 62K throughout the quarter.
Strava: Run, Bike, Hike by Strava, Inc. saw an increase in weekly revenue, starting at around $28K in the first week of January and peaking at approximately $32K in the last week of March. Downloads also showed an upward trend, growing from 1.6K to 3.4K. The number of active users remained consistent, ranging from 38K to 42K during the quarter.
Fitbit: Health & Fitness from Google had fluctuating revenue, starting at about $18K in early January, dipping to around $13K mid-March, and ending the quarter with $19.7K. Downloads decreased slightly from 1K to 700 over the quarter. Active users remained stable, hovering around 42K throughout the period.
WeightWatchers Program by WW International, Inc. saw a steady increase in weekly revenue, beginning at $12.6K in the first week of January and reaching $19.1K by late February. However, downloads showed a downward trend, starting at 3.1K and decreasing to 890 by the end of March. Active users showed a slight decline from 7.9K to 5.7K.
StrengthLog – Workout Tracker from Styrkelabbet AB exhibited a steady revenue trend, peaking at around $16.1K in late January and stabilizing at approximately $12.5K by the end of March. Downloads varied, starting at 2K in early January and dropping to 1K by the end of the quarter.
The data for this analysis is sourced from Sensor Tower, where more detailed insights and trends can be explored.